3 Simple and Small Ways to Make a Big Impact on Your Small Business Today! Save Time, Grow your Business, and Reach for the Stars! No more secrets, just the facts. Tried, True, and Quick to Implement! Results in 30 days or less!
Expand: Choose one way to expand your business.
These days there is so much caution in working independently and keeping up with the Joneses, especially when you have a small business.
Now more than ever, and especially if it doesn’t impact your overhead and income too much, try something new. Perhaps repainting of the brick and mortar business you’ve been putting off or redoing a portion of your website that you’ve not had time to tackle. You may have been putting off learning or studying something new to create a different product or service. Now is your time to shine!
Spend a little bit more time expanding on what makes your business yours and what you want it to be. Not only will you feel refreshed once your doors open again, but you may have just created additional income you would have otherwise missed out on.
If nothing else, you have spent your time wisely, remained productive, and are ready to move forward into the future with an updated look, revamped website, or a new skill.
Educate: You’re customers need you!
You’re selling something. Be it a product or service, you’re offering something to your customers that they need. You also know how to sell it!
With all the information available online, and with so many people having more time on their hands, their buying power is stronger than ever. They know they want something, but now they will search for the perfect item, at the perfect price/shipping cost, etc, and will likely be seeking you out as a small business to support them. Which is awesome!
But, this also means you have an opportunity to educate, inform, and to create stronger relationships with your customers.
Start a newsletter, write or seek out someone to write regular blogs to increase your search engine ranking, and educate your clients. Teach your customers about your products or services. This will increase your website visitors/purchases and will lead to new customers. There are several ways that content can help you shine when there are so many options available. Why not at least try one? What do you have to lose?
Excite: Show them something they’ve never seen. Offer something that no one else has.
Many businesses will provide discounts or coupons at different times of the year. Free shipping perhaps? Adding a sample of a new item or providing a free item when they purchase a certain amount? Those are traditional ways to entice customers to buy more.
If you’ve just released a new product and want to get it out to your current customers, FREE is always going to get noticed. Yes, in the current climate, that may be more difficult to justify, but in the long run, it will increase the size of orders.
If your focus is about how you make the products, or you get emails/messages from customers who want to learn about your process or service, present it. Social media has so many options for engagement, and you’re in control. Use that control to your benefit.
When you send your next e-mail/social media post out to your customers, test the waters. Ask your customers if they would be interested in participating in a live Q&A, or present a new product before its launch. Share with your customers, and they will, in turn, support you over time because they are invested in you, your product, and your business.
Give them something they need, add value and trust in your brand, product, or service. They will continue to purchase, refer friends, and help you build your business.
Your customers want more. Just as you are benefitting from their purchasing power, they are benefitting from your products and services.
Excite them with new items, time, and just a bit more of you. Build on those relationships.
By simply providing a little something extra, be it your time (your precious commodity!), or an extra product/service beyond what they expected can be extremely effective in supporting continued success in your business.
There are likely other ways to impact your small business during these strange and ever-changing times. Small changes with a big impact. These are 3 tried and true methods. They will not fail you. You will succeed and continue to be the badass business owner you know you!
There’s no time to lose! Get started today!